Several Marketing Data Services Provide Information on Household Demographics and Lifestyle

question 16

Multiple Choice

Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, responses to promotions, and social media use. The principal advantage of these services is that

• A) one service can collect, analyze, interrelate, and present this disparate information.
• B) all data collection and analysis is computerized, so the results obtained are almost instantaneous.
• C) members of the firm can be included in the analysis of data, making the results more reliable.
• D) the service gets paid on a percentage basis; the better the information, the higher the fee.
• E) firms using these services get discounts if they share their customer data with competitors.

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Definitions:

Behaviorism

A theory in psychology that focuses on observing and controlling behavior as a means to study mental processes.

Structuralism

An approach in psychology and sociology that views human culture and psyche as structured systems, analyzing its components and their interrelations.

Biological Principles

Fundamental concepts that underlie the science of biology, including the basics of heredity, evolution, and the structure and function of living organisms.

Subconscious Urges

Desires or impulses that influence our behavior without our full awareness.