Based on ________, the Campbell Soup Company Changed the Labels

question 249

Multiple Choice

Based on ________, the Campbell Soup Company changed the labels of most of its soup cans to add steam rising from the product and remove the "unemotional spoons."

• A) external secondary data, an article in the Journal of Consumer Behavior on ethnographic research
• B) social media Facebook comments and Twitter tweets analysis
• C) internal secondary data, sales reports on soup sales by flavor and package type (can or microwave bowl)
• D) neuromarketing studies
• E) online/email questionnaires

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Definitions:

Muscular Strength

The maximal force that a muscle or group of muscles can exert in a single effort.

Sensory Keenness

The heightened ability to perceive stimuli through the senses.

Cardiac Output

The volume of blood the heart pumps through the circulatory system in one minute, an important measure of heart function and efficiency.

Information-Processing Speed

The rate at which an individual can process and react to the information they receive.