Once a Market Researcher Has Defined the Problem, Developed the Research

question 250

Multiple Choice

Once a market researcher has defined the problem, developed the research plan, and collected the relevant information, what is the next step in the five-step marketing research approach?

• A) Set budgets.
• B) Determine target market.
• C) Take marketing actions.
• D) Develop findings.
• E) Determine if there is a planning gap between desired findings and actual findings.

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Definitions:

Extracting

The process of removing a resource from the earth, often relating to natural resources like minerals, oil, or gas.

Conservation Cost

The expenses associated with the actions taken to preserve natural resources or to minimize environmental impact.

Nonrenewable Resource

A natural resource that cannot be replenished or regenerated at the same rate at which it is consumed, such as oil, natural gas, and minerals.

Ethanol

A renewable fuel made from various plant materials collectively known as "biomass."