When Querying Its Marketing Information System (MIS), One Convenience Store

question 219

Multiple Choice

When querying its marketing information system (MIS) , one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used __________ to extract this information from its MIS to find a statistical link between the two product categories.

• A) linear trend extrapolation
• B) heuristic modeling
• C) data mining
• D) descriptive research
• E) RFID data

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Definitions:

Producing

The act or process of creating goods or services by combining labor, materials, and technology.

Fifth Sweatshirt

Additional unit or item, indicative of a point in consumption where assessing marginal utility or other economic factors becomes relevant.

Ability-to-pay

A principle in taxation that states taxes should be levied on individuals or entities based on their ability to pay, which is often measured by income or wealth.

Higher Incomes

Refers to an increase in the amount of money earned by individuals or households, typically from employment, investments, or business operations.