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Making recommendations, implementing those recommendations, and evaluating the results would take place during which step of the five-step marketing research approach?
Interactive
Characterized by reciprocal action or influence, allowing for communication or exchange between people or systems.
Unstructured Problems
Challenges or questions that do not have an easy or straightforward solution, often requiring unique or creative approaches.
Intellectual Capital
The intangible assets of an organization, encompassing knowledge, skills, innovation, and relationships that contribute to its competitive advantage.
Competitive Advantage
The attributes that allow an organization to outperform its competitors, often leading to greater sales or margins.
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