Global Consumers Are

question 165

Multiple Choice

Global consumers are

• A) all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
• B) customers within a nation who consider the entire world a single marketplace.
• C) consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
• D) consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
• E) multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.

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Definitions:

Unconscious

The part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Continuous

Without interruption or cessation; ongoing, constant, or uninterrupted in time or sequence.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, involving patterns of thought, feelings, and behaviors.

Sigmund Freud

An Austrian neurologist and the founding father of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.