US-Based Fran Wilson Creative Cosmetics Attributes Its Success in Japan

question 164

Multiple Choice

U.S.-based Fran Wilson Creative Cosmetics attributes its success in Japan to a top-quality product, effective advertising, and a novel ________ strategy, in which it uses Japanese distributors to reach beauty salons rather than department stores.

• A) joint venture
• B) licensing
• C) franchising
• D) indirect export
• E) direct investment

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Definitions:

Spacing Effect

The psychological phenomenon whereby learning is more effective when study sessions are spaced out over time rather than conducted in a single cramming session.

American National Exhibition

A 1959 exhibition in Moscow, showcasing American culture and technology as part of Cold War diplomacy.

Richard Nixon

The 37th President of the United States, known for his involvement in the Vietnam War, détente with the Soviet Union and China, and the Watergate scandal that led to his resignation.

Nikita Khrushchev

A Soviet leader during the Cold War, known for his role in the Cuban Missile Crisis and efforts at de-Stalinization and promoting peaceful coexistence with the West.