Yum! Brands, the Parent Company of KFC, Has Pursued an Aggressive

question 213

Multiple Choice

Yum! Brands, the parent company of KFC, has pursued an aggressive growth strategy in China. There are now more than 3,700 restaurants in 650 Chinese cities, and KFC has a 40 percent market share of the entire fast-food industry there. Yum! Brands China owns and directly manages about 90 percent of its Chinese stores, so it appears that the company prefers ________ in this market.

• A) licensing
• B) local assembly
• C) a joint venture
• D) direct investment
• E) local manufacturing

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Definitions:

Simple Random Sampling

A statistical sampling technique in which each member of a population has an equal chance of being included in the sample.

Streaming Service

A platform that delivers content, such as music, movies, or television shows, over the internet, enabling users to access it on-demand.

College Students

Individuals engaged in post-secondary education at colleges or universities.

Validity

The extent to which a concept, conclusion, or measurement is well-founded and likely corresponds accurately to the real world.