Glow Pets, from the Makers of Pillow Pets, Are a Light-Up

question 222

Multiple Choice

Glow Pets, from the makers of Pillow Pets, are a light-up pillow product designed for young children. The pillows are colorful animals that produce a soft light for 20 minutes at a time and were produced for children with a fear of the dark. The company aired ads on various TV programs showing children being comforted and sleeping restfully with a Glow Pet, making parents and kids alike desire such a situation. The content of the advertising's message most likely focuses on which stage of the consumer purchase decision process?

• A) problem recognition
• B) information search
• C) alternative evaluation
• D) purchase decision
• E) postpurchase behavior

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Definitions:

Brain Disorders

Conditions that impact the brain's structure and function, impairing mental processes and behaviors.

Sensory Receptors

Cells or structures specialized to detect changes in the environment and convey the information to the nervous system.

Ruffini End Organ

Receptor located deep in the dermis and responding to continuous touch or pressure. Named for Italian histologist Angelo Ruffini (1864–1929).

Pacinian Corpuscle

A type of mechanoreceptor found in the skin and various internal organs that detects pressure and vibration.