The Five Roles of Individual Family Members in the Consumer

question 221

Multiple Choice

The five roles of individual family members in the consumer purchase decision process are

• A) associative group, aspiration group, opinion leader, decision maker, and user.
• B) sustainer, experiencer, belonger, emulator, and achiever.
• C) opinion leader, influencer, decision maker, purchaser, and user.
• D) information gatherer, influencer, decision maker, purchaser, and user.
• E) need driven, inner directed, outer directed, opinion leader, and decision maker.

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Definitions:

Breach of Contract

A violation of any of the agreed-upon terms and conditions of a legal contract.

Punitive Damages

Monetary compensation awarded to an injured party that goes beyond what is necessary to compensate for losses and is intended to punish the wrongdoer.

Mutual Assent

An agreement between parties that is reached after each party has a clear understanding of the terms and decides to enter the agreement.

Valid Offer

A proposal made by one party to another intending to create a legally binding agreement, subject to acceptance.