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In the VALS framework, the segment with the most abundant resources, known as ________, are future oriented. They are confident enough to experiment-to try, fail, and try again.
Liquid Investments
Assets that can be easily converted into cash with minimal loss in value, ensuring quick accessibility of funds when needed.
Administrative Reason
A justification or explanation based on the requirements or procedures of management or bureaucracy.
Emergency Needs
Immediate financial requirements that arise unexpectedly, requiring quick access to funds.
Lock Boxes
A cash management service offered by banks involving the collection of payments from a corporation's customers, aiming to reduce the time it takes for companies to receive payments.
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