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How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?
Frontal Lobe
The part of the brain located at the front of each cerebral hemisphere, responsible for higher cognitive functions like decision-making, planning, and voluntary movement.
Brain Injury
trauma to the brain, which can result in temporary or permanent impairment of cognitive, physical, and psychosocial functions.
Personality Changed
The alteration or development in an individual's pattern of thoughts, feelings, and behaviors that makes up their distinct personality over time.
Auditory Cortex
The region of the brain responsible for processing auditory information, located in the temporal lobe.
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