A Consumer Journey Map Is a Visual Representation of

question 178

Multiple Choice

A consumer journey map is a visual representation of

• A) a shopper's emotion-based motivations which if triggered will spur a purchase.
• B) situations in which a consumer is physically in contact with a product, such as during trial in a store or at home.
• C) exchanges for a particular product or with a particular brand, including frequency and volume in dollars or units.
• D) a brand's offerings and how they align with various target markets.
• E) all of the touchpoints for a consumer who comes into contact with a company's products, services, or brands before, during, and after a purchase.

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Definitions:

Total Saving

The sum of personal, business, and government savings within an economy.

APS

Average Propensity to Save (APS) is the ratio of total savings to total disposable income, indicating the portion of income that households save rather than spend.

Total Saving

The total amount of income saved by individuals, businesses, and the government, not spent on current consumption.

Disposable Income

The amount of income left for an individual or household after paying all taxes, available for spending, saving, or investing.