The Process of Continually Acquiring Information on Events Occurring Outside

question 152

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

• A) significant trend analysis.
• B) organizational scanning.
• C) environmental scanning.
• D) a SWOT analysis.
• E) marketing intelligence.

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Definitions:

Phytochrome

A blue-green, proteinaceous pigment involved in a wide variety of physiological responses to light; occurs in two interconvertible forms, Pr (red-absorbing phytochrome) and Pfr (far-red-absorbing phytochrome).

Bolting

The production of a tall flower stalk by a plant that grows vegetatively as a rosette (growth habit with a short stem and a circular cluster of leaves).

Gibberellins

A group of plant hormones that regulate growth and influence various developmental processes, including stem elongation, germination, and flowering.

Floral Stalk

The stem or support of a flower, facilitating its connection to the rest of the plant.