Which of the Following Statements About Brand Loyalty Is Most

question 333

Multiple Choice

Which of the following statements about brand loyalty is most accurate?

• A) Learning has little effect on brand loyalty because most habits are instinctual.
• B) Brand loyalty increases the perceived risk associated with impulse purchases.
• C) The incidence of brand loyalty is steadily rising in North America.
• D) Brand loyalty results from the positive reinforcement of previous actions.
• E) The best way to enhance brand loyalty is to brand all new products with the same brand name.

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Definitions:

Heterosexism

The belief in the natural superiority of heterosexuality as a way of life and therefore its logical right to dominance. Comprised of a system of ideas and institutionalized beliefs, it leads to the oppression of any non-heterosexual form of behaviour, identity, relationship, or community.

Same-sex Marriage

The legally or socially recognized marriage between two individuals of the same biological sex or gender identity.

Gender-neutral

Pertains to language or practices that avoid distinguishing roles or attributes according to people's sex or gender, promoting equality.

Ethnocentrism

Refers to a tendency to regard one’s own culture and group as the standard, and thus superior, whereas all other groups are seen as inferior.