The Specialized Group of Consumers with a Structured Set of Relationships

question 334

Multiple Choice

The specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use is referred to as

• A) a brand community.
• B) VALS.
• C) an opinion leader.
• D) a social class.
• E) a buzz group.

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Definitions:

Frontal Lobe

The part of the human brain located at the front of each cerebral hemisphere, responsible for executive functions such as decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Amygdala

A set of almond-shaped masses of neurons located deep within the brain's medial temporal lobe, involved in processing emotions such as fear, anger, and pleasure.

Hippocampus

a region of the brain that is associated with memory, emotions, and navigation.

Genetic Predisposition

The increased likelihood of developing a particular disease or trait based on a person's genetic makeup.