Which of the Following Statements About Psychographics Is Most Accurate

question 196

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A) Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
• B) Although helpful in segmenting markets, psychographics is limited in its ability to target consumers.
• C) Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles.
• D) Psychographics describes a variety of segmentation approaches such as those based on behaviors, attitudes, activities, interests, opinions, and social values.
• E) Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.

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Definitions:

Action Potential

The temporary electrical charge within a cell.

Neuron

A nerve cell.

Clostridium Tetani

A bacterium that causes tetanus, characterized by muscle stiffness and spasms, through the production of a neurotoxin.

Tetanus

A bacterial infection characterized by muscle spasms, commonly caused by a toxin produced by the bacterium Clostridium tetani.