In the VALS Framework, Consumers Motivated by Self-Expression Want to Make

question 230

Multiple Choice

In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have high resources and are social and spontaneous. They are first in, first out of trend adoption.

• A) Experiencers
• B) Believers
• C) Makers
• D) Achievers
• E) Thinkers

Recognize the importance of pricing strategies in service marketing.

Comprehend the crucial role of place or distribution in service marketing due to the inseparability of services.

Grasp the significance of off-peak pricing and its application in managing demand for services.

Understand the critical role of brand names in services marketing due to the intangibility of services.

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Definitions:

Creative Problem Solving

The process of thinking in new and innovative ways to find solutions to complex issues.

Diversity Training

Program that attempts to bring about workplace harmony by teaching people how to get along with diverse work associates; often aimed at minimizing open expressions of racism and sexism.

Cultural Differences

The diverse ways in which cultures manifest in beliefs, values, practices, and social behaviors.

Physical Abilities

The capabilities related to physical performance, such as strength, flexibility, endurance, and coordination, often discussed in contexts like health, sports, and job requirements.