__________ in the Consumer Purchase Decision Process Occurs When Consumers

question 47

Multiple Choice

__________ in the consumer purchase decision process occurs when consumers scan their memories for previous experiences with products or brands.

• A) Problem recognition
• B) An internal search
• C) An external search
• D) A purchase task
• E) An antecedent state

Identify and classify the design elements of training programs (apprenticeship, on-the-job, blended, off-the-job).

Grasp the significance of calculating ROI and connecting training outcomes to business impact.

Differentiate between monetary and non-monetary benefits of training programs.

Comprehend different methods for categorizing costs and calculating the utility of training programs.

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Definitions:

Identified Regulation

A type of motivation that occurs when an activity is valued and deemed important, thus accepted as personally significant.

Intrinsic Motivation

Involves being driven to engage in an activity for its own sake and the personal satisfaction it brings, rather than for some external reward.

Introjected Regulation

A form of internal motivation where individuals engage in a behavior not out of personal interest but because of internal pressures or obligations.

Amotivation

A lack of motivation or absence of intrinsic or extrinsic motivators to engage in an activity.