Figure 5-1 -In Figure 5-1 Above, B Represents Which Stage of the of the Consumer

question 97

Multiple Choice

Figure 5-1
-In Figure 5-1 above, B represents which stage of the consumer purchase decision process?

• A) purchase decision
• B) information search
• C) problem recognition
• D) alternative evaluation
• E) financial consideration

---

Definitions:

Body Language

Nonverbal communication through physical behaviors, such as gestures, facial expressions, and posture.

Culture Shock

Describes the feeling of disorientation or uncertainty experienced by someone when they are suddenly subjected to an unfamiliar culture, way of life, or set of attitudes.

Non-material Culture

The ideas, beliefs, practices, and values of a society, in contrast to its physical objects and technology (material culture).

Material Culture

The physical objects, resources, and spaces that people use to define their culture, including homes, places of worship, and items of daily use.