Cause Marketing Programs Incorporate All Three Concepts of Social Responsibility

question 63

Multiple Choice

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

• A) protecting the environment.
• B) enhancing corporate sales and profits.
• C) following industry-specific codes of ethics.
• D) fulfilling societal objectives.
• E) demonstrating ethical behavior.

---

Definitions:

Virginian

Pertaining to Virginia, a state in the southeastern United States, or its inhabitants.

Patrick Henry

A Founding Father of the United States known for his declaration "Give me liberty, or give me death!" in opposition to British rule.

Common Sense

Practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge in a manner that is shared by (common to) nearly all people.

Thomas Paine

An influential political writer and revolutionary of the 18th century, known for works like "Common Sense" and "The Rights of Man."