How Would Consumers Who Purchased a New and Innovative Nike

question 234

Multiple Choice

How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel?

• A) Limit their information search to an internal one.
• B) Minimize problem-solving involvement.
• C) Read ads for the new basketball shoe even after the purchase has been made.
• D) Conceal the product purchase from others.
• E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

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Definitions:

Hydrophobic

Describing molecules or parts of molecules that repel water, often nonpolar substances that do not mix well with water.

Hydrophilic

Describes molecules or substances that are attracted to water and can be dissolved in it, typically because of the presence of polar groups.

Phospholipids

A class of lipids that are a major component of all cell membranes, consisting of two fatty acids, a glycerol unit, and a phosphate group, playing key roles in cellular structures and functions.

Choline

An essential nutrient that is part of the B-complex vitamin family; it's crucial for liver function, brain development, muscle movement, and metabolism.