A Filtering of Exposure, Comprehension, and Retention Is Called

question 207

Multiple Choice

A filtering of exposure, comprehension, and retention is called

• A) selective attention.
• B) selective perception.
• C) selective intuition.
• D) selective retention.
• E) stimulus discrimination.

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Definitions:

Idea Evaluation

The assessment of new ideas for products, services, or processes, considering their feasibility, potential market, and impact on the organization.

Mail Survey

A research method where questionnaires are sent via postal mail to selected participants to gather feedback or opinions.

Online Survey

A data collection method where questionnaires are distributed and filled out by respondents over the Internet.

Telephone Survey

A research method in which questions are asked and answers are obtained via telephone.