What Attitude Change Approach Did Colgate Marketers Use to Encourage

question 197

Multiple Choice

What attitude change approach did Colgate marketers use to encourage consumers to purchase its product when it began to include the antibacterial agent triclosan in its product?

• A) changing beliefs about the extent to which a brand has certain attributes
• B) changing the perceived importance of attributes
• C) adding new attributes to the product
• D) providing free trials of the new product
• E) obtaining a seal of approval to reduce consumers' risk and encourage purchases

---

Definitions:

Consumer

An individual who purchases goods or services for personal use, rather than for manufacturing or resale purposes.

Unwise Purchases

Decisions to buy goods or services that reflect poor judgment or impracticality, often leading to regret.

Unfair Trade Practices

Business activities deemed unethical or deceptive, often regulated by laws to protect consumers from fraud and exploitation.

Unsafe Products

Items or products that pose potential risks to consumers' health, safety, or well-being due to their design, manufacture, or lack of adequate warnings.