Which of the Following Statements About Psychographics Is Most Accurate

question 196

Multiple Choice

Which of the following statements about psychographics is most accurate?

• A) Psychographics is unable to provide actionable information about potential customers since the data obtained from the research are too subjective to be reliably interpreted and acted upon.
• B) Although helpful in segmenting markets, psychographics is limited in its ability to target consumers.
• C) Psychographics combines demographic data, psychological data, and actual spending data of consumers to create VALS profiles.
• D) Psychographics describes a variety of segmentation approaches such as those based on behaviors, attitudes, activities, interests, opinions, and social values.
• E) Psychographic data are extremely vulnerable to current social trends and therefore are best suited to new market-product combinations rather than existing ones.

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Definitions:

Gross Motor Skills

Physical abilities that involve the large muscles of the body, such as walking, jumping, and throwing.

Adult Instruction

The practice of educating adults, taking into consideration their specific needs, learning styles, and life experiences.

Preschoolers

Young children typically between the ages of 3 and 5 years who are in the early childhood stage before they enter formal school.

Gross Motor Skills

Abilities that allow individuals to perform movements involving large muscles, such as crawling, walking, jumping, and throwing.