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In the VALS framework, two segments are not confined to a single primary motivation and stand apart based on their abundance or lack of
Predominant Role
The most important or influential position in a particular context or scenario.
Subsistence
A mode of livelihood in which communities sustain themselves with minimal reliance on external trade, often by farming, fishing, or hunting.
Residence
A place where a person lives or has their home.
Residence Patterns
The societal norms and customs that dictate where individuals or groups live, often based on kinship, marital status, or gender roles.
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