Which of the Following Is a Reason That Marketing to Hispanics

question 150

Multiple Choice

Which of the following is a reason that marketing to Hispanics has proven to be a challenge?

• A) Hispanics don't consider advertising a credible source of product information.
• B) Hispanic communities are spread across the entire country and therefore are difficult to target.
• C) The Hispanic subculture is diverse.
• D) Hispanics prefer imports to American-made products; they tend to be ethnocentric in their product preferences.
• E) Assimilation is valued and the Hispanic community finds cultural target marketing offensive.

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Definitions:

Employment Discrimination

Unjust or prejudicial treatment of individuals in a workplace environment based on race, age, gender, disability, or other protected characteristics.

Personal Prejudices

Individual biases or preconceived opinions that influence one's feelings or actions towards others or certain situations.

Perfect Candidate

An ideal individual for a specific role or position, meeting all desired qualifications and attributes.

Specialist

An individual with a high degree of expertise in a particular field or subject, often leading to increased efficiency in their work.