The Process of Continually Acquiring Information on Events Occurring Outside

question 152

Multiple Choice

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is called

• A) significant trend analysis.
• B) organizational scanning.
• C) environmental scanning.
• D) a SWOT analysis.
• E) marketing intelligence.

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Definitions:

Behavioral Modification

A method of changing behavior through various techniques such as positive or negative reinforcement, primarily used in treatment and therapy.

Consequence

The result or effect of an action or condition, often one that is negative or undesirable.

Kaizen

A Japanese term meaning "continuous improvement," focusing on constant, incremental improvements in work processes or quality.

Reinforcer

Something that increases the likelihood of a behavior being repeated, used in behavior modification and conditioning theories.