Generation X Consumers Indicate They Want Websites That Are Comprehensive

question 264

Multiple Choice

Generation X consumers indicate they want websites that are comprehensive, professional, and interactive; services such as self-checkout and curbside pick up; and advertising that is authentic, family-oriented, and unique. Generation X is also the largest segment of business travelers. In response, airlines are offering travelers in-flight Wi-Fi, entertainment on demand, and personal powerports. This is an example of how ________ forces impact the marketing environment.

• A) economic
• B) competitive
• C) social
• D) technological
• E) regulatory

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Definitions:

Form Of Ownership

The legal structure of a business, such as sole proprietorship, partnership, or corporation, which has implications for taxation, liability, and governance.

Franchise Operations

Business models where an individual or group is granted the rights to operate a business using the branding and system of an established company.

Inventory Management

The process of ordering, storing, using, and selling a company's inventory, including the management of raw materials, components, and finished products.

RFID Tags

Small electronic devices that use radio-frequency identification to store and transmit data, commonly used for tracking inventory, goods, or even animals.