According to the Text, Several New Technologies Are Expected to Have

question 262

Multiple Choice

According to the text, several new technologies are expected to have dramatic impacts on marketing. Among those cited are

• A) biotechnology, smart grid services, natural user interfaces, and social networks.
• B) neuron technology, lithium batteries, cloud computing, and wireless power.
• C) crowdsourcing, genomics, QR codes, and weather manipulation.
• D) blockchain, facial authentication, wearable technology, and artificial intelligence.
• E) nanotechnology, autobots, cloud computing, and electric cars.

Understand how personal perceptions and cognitive biases affect consumer behavior.

Understand the concept and applications of popularity filters in e-commerce.

Comprehend the principle of 'thinslicing' and its implications in decision-making.

Identify the role of social software plug-ins in promoting products on social networks.

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Definitions:

Social Order

The balance and control of a social system, regulated by norms, values, rules, and law.

Looking-glass Self

A concept that suggests individuals form their self-image based on how they believe others perceive them.

Secularisation

Secularisation is the process through which religion's influence on other social institutions diminishes, reflecting a move towards a more secular (non-religious) society.

Industrialisation

The process of transformation from an agrarian society to one dominated by industry and machine manufacturing.