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Figure 22-3
-In the generic business strategies shown in Figure 22-3 above, which box represents a differentiation focus strategy?
Risk Aversion
The reluctance to take on investments with higher levels of uncertainty or potential for loss.
Accepting Risk
Accepting risk involves recognizing and undertaking the chance of loss or damage in the expectation of a potential gain.
Systematic Risk
The risk inherent to the entire market or an entire market segment, also known as non-diversifiable risk or market risk.
Diversification
Strategy of spreading investments across various financial assets, industries, or other categories to reduce risk.
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