Ideally, in Effective Marketing Planning, Goals Should Be ________ in Terms

question 17

Multiple Choice

Ideally, in effective marketing planning, goals should be ________ in terms of what is to be accomplished and by when.

• A) consistent and straightforward
• B) general and somewhat flexible
• C) easily adaptive to changes in the environment
• D) very specific and unwavering
• E) quantified and measurable

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Definitions:

Contribution Margin

The difference between total sales revenue and total variable costs, used to cover fixed costs and generate profit.

Contribution Format

An income statement format that separates fixed and variable costs, facilitating analysis of the impact of sales volume on profit.

Unit Contribution Margin

The amount that the sale of one unit contributes toward covering fixed costs and then to profit, calculated as the selling price per unit minus the variable cost per unit.

Contribution Margin Ratio

A financial metric that shows the percentage of sales revenue remaining after variable costs are subtracted, indicating how efficiently a company can produce and sell products.