Examlex
List the three steps of the planning phase of the strategic marketing process. Briefly describe actions that make up each of the three steps. What information is collected in each step?
Marketing Ethics
Principles and standards that define acceptable conduct in the marketing of goods and services.
Societal Issues
Refers to the challenges and problems that affect a large number of individuals within a society, impacting their well-being and social functioning.
Consumer Issues
Problems or challenges faced by individuals in the marketplace, related to the purchase, use, or disposal of goods and services.
Corporate Social Responsibility
A business model that helps a company be socially accountable—to itself, its stakeholders, and the public.
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