The Mathematical Function That Relates the Expense of Marketing Effort

question 142

Multiple Choice

The mathematical function that relates the expense of marketing effort to the marketing results obtained is referred to as

• A) marketing ROI.
• B) market share profitability.
• C) share point analysis.
• D) synergy analysis.
• E) a sales response function.

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Definitions:

Congruence

The degree to which elements are in agreement or harmony with each other.

Paid Suggestion Systems

Programs within organizations that reward employees financially for submitting practical and useful suggestions for improvement.

Secrecy

The act of keeping information hidden from those who do not have the authority or right to know.

Managerial Responses

The actions or strategies that managers take in response to external or internal stimuli in the business environment.