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Long-range marketing plans originate at the CMO level in companies, are directed at other senior-level executives, and give direction and a context for
Ethical Violation
A breach of moral principles within a professional context, usually violating established codes of conduct.
Covert Observation
A research method where the subject(s) are unaware they are being observed to gather unbiassed and natural behavior.
Nonparticipant Observation
A research method in which the observer does not interact with the subjects during the observation period.
Internet Research
Research conducted via the internet, which includes collecting information online or conducting studies that utilize online tools.
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