The More a Marketing Plan Is Based on ________, the Less

question 84

Multiple Choice

The more a marketing plan is based on ________, the less uncertainty and fewer risks are associated with executing it.

• A) opinions
• B) intuition
• C) facts and valid assumptions
• D) past historical data
• E) alternative contingencies

---

Definitions:

Conscientiousness

A personality trait characterized by organization, responsibility, and dependability.

Big Five

A personality model that outlines five broad dimensions of personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Longevity

The length or duration of an individual's life, often used in contexts discussing factors that contribute to a long and healthy life.

Finals Week

A week typically at the end of an academic term during which students undergo final exams.