The Marketing Manager Looks for Two Kinds of Deviations in the Evaluation

question 132

Multiple Choice

The marketing manager looks for two kinds of deviations in the evaluation phase of the strategic marketing process, each triggering a different kind of action: (1) ________ and (2) actual results fall short of goals.

• A) deviations that result from major shifts in customer needs
• B) actual results exceed goals
• C) there are no deviations but there should be
• D) deviations that result from executive mandates
• E) deviations that are blamed on insufficient marketing support (personnel or funding)

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Definitions:

Charles Willson Peale

An American painter, soldier, and naturalist known for his portraits of leading figures of the American Revolution and the early United States.

John Trumbull

An American artist known for his historical paintings, particularly those that capture scenes from the American Revolutionary War.

American Revolution

The period (1765-1783) during which the thirteen American colonies fought for and gained independence from British rule.

Hamilton's Concept

Refers to Alexander Hamilton's financial policies designed to stabilize the American economy, including the creation of the national bank and assumption of state debts by the federal government.