The Two-Way Flow of Communication Between a Buyer and Seller

question 244

Multiple Choice

The two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence the purchase decision of a person or group is referred to as

• A) sales management.
• B) personal selling.
• C) sales promotion.
• D) direct selling.
• E) marketing management.

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Definitions:

Profit Margin

An indicator of a company's financial health, calculated as net income divided by revenue, and expressed as a percentage.

Sales Increase

The rise in the volume or value of sales of goods and services over a specific period.

Fixed Assets

Long-term tangible assets that are used in the operations of a business and are not expected to be converted into cash in the near term.

Inventory

The totality of goods or materials a company holds for the purpose of selling in the market or using in production.