Relationship Selling Refers to

question 50

Multiple Choice

Relationship selling refers to

• A) the assignment of a single salesperson to a single customer throughout the entire sales process.
• B) suppliers and sellers combining their expertise and resources to create customized solutions, committing to joint planning and sharing of customer, competitive, and company information.
• C) the practice of building ties to customers based on a salesperson's attention and commitment to customer needs over time.
• D) the practice of using an entire team of professionals in selling to and servicing key customers.
• E) the practice of maintaining contact with a customer on a regularly scheduled basis following the initial sale of a product or service.

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Definitions:

Darwin

Charles Darwin, a 19th-century naturalist, geologist, and biologist known for his theory of evolution through natural selection.

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Theory that the movements we make and the movements we perceive in others are central to communication with others.

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The cognitive ability to adjust one's thinking or strategy in response to new information, demands, or changed conditions.

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The process through which individuals learn the values, norms, customs, knowledge, and skills that guide their behavior in their society.