The Use of Toll-Free Telephone Numbers That Customers Call to Obtain

question 214

Multiple Choice

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as

• A) inbound telemarketing.
• B) outbound telemarketing.
• C) outbound videoconferencing.
• D) interactive marketing.
• E) multichannel selling.

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Definitions:

Nominal Variables

Variables that represent categorial data which can be labeled or named but not logically ordered.

Frequency Bar Chart

A graphical representation displaying the frequency of various outcomes in a dataset. Each bar represents the frequency of each outcome or category.

Original Observations

The initial data collected or measured directly in an experiment or study before any manipulation, transformation, or analysis.

House Ownership

The legal right of an individual or group to possess, use, and control a dwelling or residence.