The Use of Toll-Free Telephone Numbers That Customers Call to Obtain

question 214

Multiple Choice

The use of toll-free telephone numbers that customers call to obtain information about products and make purchases is referred to as

• A) inbound telemarketing.
• B) outbound telemarketing.
• C) outbound videoconferencing.
• D) interactive marketing.
• E) multichannel selling.

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Definitions:

Journal Entries

Records of financial transactions in accounting, indicating the accounts affected, amounts, and descriptions of transactions.

Treasury Stock

Shares that were issued and subsequently reacquired by the company, reducing the amount of outstanding stock on the market.

Common Stock

An equity security that represents ownership in a corporation, giving shareholders the right to vote on corporate matters and receive dividends.

Stock Transfer Agent

A third-party firm hired by a company to track and manage its stockholders and transactions, including transfers and issuance of stock certificates.