Yiting Called the Butterball Toll-Free Hotline to Learn How to Prepare

question 125

Multiple Choice

Yiting called the Butterball toll-free hotline to learn how to prepare her Thanksgiving turkey and dressing. This telephone number is an example of

• A) interactive marketing.
• B) multichannel selling.
• C) outbound telemarketing.
• D) social networking.
• E) inbound telemarketing.

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Definitions:

Shared Value

Shared value is a business strategy focused on creating economic value in a way that also produces value for society by addressing its challenges and needs.

Socio-Economic

Pertaining to or dealing with how social and economic elements impact each other.

CSR Approaches

Strategies and practices companies use to conduct business in an ethical and socially responsible manner, aiming to positively impact society.

Social Responsibility Audit

An evaluation process assessing how well a company’s operations align with societal expectations regarding environmental, ethical, and social standards.