In Personal Selling, a Trial Close Refers to

question 278

Multiple Choice

In personal selling, a trial close refers to

• A) asking the prospect to make a decision on some aspect of the purchase.
• B) allowing the prospect to use or lease the item on a limited, temporary basis before making a final commitment of purchase.
• C) committing the prospect quickly by making references to the time limits of the purchase.
• D) making an exchange of money or other unit of value.
• E) asking the prospect to make choices concerning delivery, warranty, or financing terms.

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Definitions:

Common Stock

Represents ownership shares in a corporation, giving holders voting rights and a share in the company's profits via dividends.

Dividend Per Share

The total dividends declared by a company for each outstanding share of common stock.

Expected Return

The weighted average of all possible returns for a given investment, factoring in the probabilities of each outcome, used as a tool for evaluating investments.

Percentage Return

The ratio of the net profit or loss made on an investment relative to the amount of money invested, expressed as a percentage.