Organizing a Selling Organization Includes Answering All of These Questions

question 208

Multiple Choice

Organizing a selling organization includes answering all of these questions except which?

• A) Should the firm use independent agents such as manufacturer's representatives?
• B) How many company salespeople should be employed?
• C) Should the salespeople be organized according to geography, customer type, or offering?
• D) Should the firm use its own salesforce?
• E) How should the salesforce be compensated?

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Definitions:

Marketing Activities

Tasks and operations such as advertising, sales, promotions, and market research undertaken by a company to promote its products or services.

Degree of Risk

The level of uncertainty and potential for losing something of value in an activity or investment, often measured in terms of volatility or likelihood of negative outcomes.

Brand Loyalty

The tendency of consumers to continually purchase the same brand's products or services over time due to positive experiences and perceived value.