MooreChem Created a Marketing Dashboard for Each of Its Sales

question 188

Multiple Choice

MooreChem created a marketing dashboard for each of its sales representatives. These dashboards included seven measures-sales revenue, gross margin, selling expense, profit, average order size, new customers, and customer satisfaction. Each metric was gauged to show actual salesperson performance

• A) in terms of company rank.
• B) relative to the rest of the sales team.
• C) relative to target goals.
• D) plus expectations for the next two years.
• E) based upon previous years of experience.

---

Definitions:

Logistics Department

A division within a company that is responsible for overseeing the flow of goods and materials from suppliers to the end customer, including storage and transportation.

Operating Divisions

Separate segments or areas of a business that perform operations or services distinct from the company's primary business.

Variable Costs

Expenses that directly fluctuate with the amount of goods produced or the extent of services offered.

Fixed Costs

Costs that remain constant regardless of production or sales volume, like lease payments and wages.