To Engage Fans on Facebook, a Good Strategy Is for a Brand

question 34

Multiple Choice

To engage fans on Facebook, a good strategy is for a brand manager to use it to

• A) create ads that will appear in a specified, strategic position on every page when users log into their profiles.
• B) send an e-mail message to every registered Facebook user.
• C) learn users' passions and let them guide content, as Taco Bell does with polling its users.
• D) create ads that incorporate controversial topics such as religion and politics to get Facebook users to "like" their page.
• E) develop a Facebook profile for every employee to show Facebook users the professionalism and dedication of the marketing team.

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Definitions:

Drug Companies

Businesses involved in the development, production, and marketing of medications and pharmaceutical products.

Selective Serotonin Reuptake Inhibitors

A class of drugs commonly used to treat depression and anxiety, known for increasing serotonin levels in the brain.

Prozac

A brand name for fluoxetine, a prescription drug used to treat depression, obsessive-compulsive disorder, and several other psychological conditions.

Antidepressants

A class of drugs designed to treat depression by altering chemical balances within the brain, often affecting neurotransmitter levels.