An Active Consumer Who Is "Delighted" with a Brand and Its

question 8

Multiple Choice

An active consumer who is "delighted" with a brand and its message and then communicates with their online friends and the company about the joys of using the brand is referred to as

• A) an expert.
• B) a follower.
• C) an end receiver.
• D) a traditional consumer.
• E) an evangelist.

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Definitions:

Debt

An amount of money borrowed by one party from another, under the condition that it is to be paid back at a later date, often with interest.

Contract Law

The legal framework that oversees the creation, execution, and understanding of contracts between individuals or entities.

Business Person

An individual who operates a business or enterprise, taking on greater than normal financial risks in order to do so.

Internet Transactions

The buying and selling of goods and services or the transmitting of funds or data, over an electronic network, primarily the internet.