The Marketing Challenge for the Brand Manager Using a Facebook

question 10

Multiple Choice

The marketing challenge for the brand manager using a Facebook page is to post and create content that will generate the best response. This goal can be accomplished by all of these exceptwhich?

• A) updating content regularly to keep it fresh
• B) using familiar imagery and messaging, but adding a twist
• C) learning users' passions
• D) letting users guide content
• E) posting Instagram videos on the left side of the Facebook Page

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Definitions:

Realistic Expectations

The anticipation or belief about what might reasonably happen or be achieved in the future.

Optimistic Appraisal

The process of interpreting situations and future events in a positive, hopeful manner.

Internal, Stable, and Global

Terms used in psychology to describe an individual's attribution style that perceives causes of events as internal to oneself, unchanging over time, and consistent across different contexts.

Optimism

A mental attitude reflecting a belief or hope that the outcome of some specific endeavor, or outcomes in general, will be positive, favorable, and desirable.