Which of the Following Statements About the Role of Social

question 48

Multiple Choice

Which of the following statements about the role of social media for PepsiCo's "Friend Finder" is most accurate?

• A) The purpose of the video was to reinvigorate sales of the Diet Pepsi brand.
• B) Advertising the "Friend Finder" video on Facebook made sense since so many people look up old friends on this site.
• C) Pepsi created a series of tweets describing Taylor Swift's attempts to meet a new love interest.
• D) The Pepsi "Friend Finder" YouTube video prompted users to download an app that let them find lost friends at music festivals via drone.
• E) "Friend Finder" was an expensive failure for Pepsi, failing to connect with consumers.

Understand the types and processes of memory including implicit, explicit, working, and declarative memory.

Identify and explain the conversion process of information into long-term memory.

Recognize and describe different forms of amnesia and their effects on memory.

Identify the brain structures associated with memory, focusing on the role of the hippocampus in memory consolidation.

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Definitions:

Gets Angry

An emotional response characterized by feelings of displeasure or hostility.

Extravert

A personality trait characterized by outgoingness, high levels of sociability, and a preference for external stimulation.

Introvert

An individual who tends to be more focused on internal thoughts and feelings rather than seeking external stimulation.

Behaviorism

Behaviorism is a theory of learning based on the idea that all behaviors are acquired through conditioning and that the environment shapes behavior.