Performance Measures for Social Media Marketing Programs Are Divided into Two

question 33

Multiple Choice

Performance measures for social media marketing programs are divided into two types:

• A) the number of photos uploaded and the number of characters typed (comments, tweets, etc.).
• B) purchases made online and purchases made in a store as a result of a link from a social media website.
• C) traditional media costs and social media costs.
• D) the number of "views" of a YouTube video and the number of "likes" on Facebook.
• E) those linked to inputs or costs and those tied to the outputs or revenues.

---

Definitions:

Lost Work

Refers to creative, literary, or artistic works that were once known to exist but are no longer available or have been destroyed.

Chocolate Bar

A confectionery product typically made from cocoa solids, sugar, and other ingredients, formed into a bar shape.

Piece of Metal

A fragment or portion of metallic material, characterized by its conductive, malleable, and often lustrous properties.

Damaged Tooth

A tooth that is broken, chipped, cracked, or decayed, affecting its structure and possibly its function.