Comparative Advertisements

question 317

Multiple Choice

Comparative advertisements

• A) are illegal in the United States.
• B) are disliked by most consumers and thus attract negative attention for the advertiser's brand.
• C) need market research to provide legal support for their claims.
• D) are a form of institutional advertising.
• E) are rarely constructed to be persuasive.

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Definitions:

Compensation Plans

Schemes or programs implemented by businesses to remunerate, incentivize, and reward their employees for their performance and contribution to the organization.

Shareholders' Incentives

Motivations or benefits, such as dividends or stock price appreciation, that encourage individuals or entities to invest in a company's shares.

Long-Term Business Goals

Strategic objectives a business intends to achieve over a long period, which guide decision-making and operations.

Rate Regulation

The governmental or regulatory authority's control over the pricing of certain services and products.